If you’re reading this chances are you’re on a mission to find the best possible mix of business to consumer communications. Whether you’re a startup or a massive enterprise, corporate communications infrastructure is always a point of struggle – constant tradeoffs, architecture nuances, various vendors and bills that never stop piling. Chances are you are using various vendors for various channels. If that’s so, then you’re probably aware of the pain it involves to sync across various solutions. Modern business communications are by default omnichannel – email, phonecalls, messangers. Whenever a lead gets in the CRM best practice is to have a well-designed customer journey and a seamless flow, complete with a Sales Rep conducting a call to identify customer pains and how business can best solve them. But that’s about to change. During the next couple of minutes we will talk about phonecalls, callcenters, messaging and how it affects sales numbers.